I recently come across a problem with a client’s website that wouldn’t zoom properly on their iPad. So I loaded it up on my iPad, and what do you know, it didn’t work for me either. What the heck was going on? So I did a little research and it turns out a single meta tag controls not only the simple zoom function, but gives the website owner complete control of how users can manipulate their site on their iPad or iPhone, using their Safari browser.
There are a lot of great SEO add-ons out there, especially for Firefox. Over the years I’ve tried them all and I’ve narrowed it down to just a few. I use these three add-ons every day when doing site audits, link building prospecting, debugging, and general browsing. Once you start using these add-ons you’ll wonder how you ever managed your work without them.
Basic WordPress Permalinks
I’ve seen many great blog posts about how to properly set up your WordPress blog for SEO. The problem is they are outdated and don’t tackle to full range of possibilities when it comes to optimizing for search engines. It’s widely accepted amongst search marketers that search engine rankings have a correlation with keywords used in the URL of a page. If you did a Google search for how to properly set up your permalinks for SEO, most sites would tell you to set them to look like the picture below.